About Us
Experience counts
Fishful Thinking Aquarium Hire and Maintenance
Established in Geelong in 1992
Fishful Thinking began life in 1992 as Reef and River Aquarium Hire.
Kathy & Bruce Newell have been helping businesses and aquatic hobbyists in Geelong ever since.
Within a few years, the founding of Reef and River, the hire and maintenance business had flourished and transitioned into first a retail outlet in Myers St, then the acquisition of Reef to River in Morrabin & then the subsequent move from Myers street into larger premises on Ormond Rd East Geelong.
When Bruce & Kathy passed the retail business to new owners in 2008, a new name was needed for the maintenance arm and Fishful Thinking came into being.
Providing fully automated hire aquariums for businesses such as aged care facilities, doctors, dentists and professional venues, Fishful Thinking also service aquariums for private customers. Freshwater or marine we can do it all. Natural Sea Water deliveries are available and tank sitting your fish while you are on holidays is also available.